Instagram has become one of the most credible platforms for marketing practice. It is one of the best platforms to increase a brand’s reach and market products and services on the internet.
In this article, we’ll show you how powerful this image sharing app is. In addition, we will also give you some tips that will help you do marketing on Instagram. Make use of the instagram account creator is important there.
What is Instagram Marketing?
Instagram is a social network that allows users to share experiences or ideas through photos or videos. To get a sense of the platform’s impact, 52.6% of the United States population uses Instagram. And that number has grown 13.8% since 2020.
- Instagram was initially created to share photos and videos. Unlike other types of social networks, Instagram focuses entirely on visually appealing content. The application has several filters that make all posts look as beautiful as possible.
- The social network is constantly updated: it not only receives improvements to existing features, but also introduces new features regularly.
- Using social media for your marketing campaign is one of the best ways to market your business products and services on the internet.
And, because of its growing popularity, in addition to an increasing audience and wide-ranging marketing features, Instagram is one of the winning platforms when it comes to social media marketing.
Why Use Instagram?
Because of its vast user base and various marketing options, anyone or company can easily have a commercial account for your brand on Instagram.
In the app, you can both receive and trigger marketing strategies. Posting content regularly by itself is a great way to reach an even larger audience, engage with your followers and increase your company’s brand awareness in general.
In addition, users can use the ads, which are nothing more than sponsored posts and which make use of Instagram’s business tools.
They allow users, now owners of business accounts, to track and monitor how their marketing campaigns have been going.
Among the benefits of using Instagram are:
The greatest engagement among all other social networks. The engagement score can reach 1.73%, when compared to Facebook and Twitter, which have, respectively, 0.16% and 0.046%.
1 billion active users
- The high number of engagement notes is contributed by the posts of 1 billion users, who comment, like and share content with each other at all times.
- Over 500 million accounts are active every day . There is a huge chance that your posts will be viewed by millions of users.
- 80% of Instagram users follow business accounts. Consider that 80% of the 1 billion active users can be your followers and potential customers. Of course, adapted to each market niche and type of business.
These impressive numbers are not just what make Instagram the perfect platform for marketing purposes.
Have you ever thought of a situation where watching a video on how to cook something is much more interesting than just reading a recipe?
A study proves that the human brain is capable of converting images into information 600,000 times faster than text. So, using visual content for your marketing campaign will definitely bring very positive results.…