Whatever the trajectory of this consumer, the research procedures must be intuitive, so that he can filter the products according to his interest and know the options available in your store and thus make a well-informed purchase.
Distribution of products by category
Another feature that promotes visitor navigation is the distribution of products by category.In the case of an online clothing store, it is much easier for consumers to find, for example, a dress if the items are gathered in a specific menu, instead of having to look at all the items in the store. This situation is further exacerbated if the user purchases from a mobile phone. You can go through the Salehoo Review and if you find the directory satisfying, then go for it.
One click purchase
Most people choose to buy online by virtue of being able to shop without leaving home, work or public transportation, which saves them time, avoids waiting in stores and flee the queues at the time of payment.
Just like in a physical store, people do not have much patience and do not like to wait on the Internet, the process of buying your e-commerce must therefore be automated and simple, so that the buyer makes his purchase quickly and get distracted and eventually give up the product.
The great advice: limit yourself to asking for basic contact information if you are dealing with a new customer. In the case of regular customers, keep a duly backed up register to reduce the volume of actions in the transaction.
Product suggestions based on previous purchases
This feature is not only useful for providing a more complete shopping experience to customers, it also increases your average basket. In other words, it’s a win-win relationship, where the customer wins, because they can discover other items that add value to the product they’ve already bought, and you also win, because you have the opportunity to make more sales.
To be spotted by new customers, your e-commerce must be placed at the top of organic search results, since 33% of people click on the first page of the list of results. This means continuous optimization work that “shows” to the search engines that the content on your page is relevant to the thousands of users who search every day.
This work will be easier if your platform already has basic SEO tools. In addition to an attractive visual, your online store should offer text formatting options, user-friendly URLs and easy integration with tools like Google Analytics.